Résumé
Maggie Montalto Zampino
maggiemontalto@gmail.com
Education
Rutgers University Camden - College of Arts and Sciences, Honors CollegeBachelor of Arts in English and Digital Studies
Minor in Communications
Marist College - School of Communication and the Arts
Master of Arts in Integrated Marketing Communication
Experience
- Liaises with growth marketing agency to deploy a paid advertising strategy that prommotes first purchases
- Merchandises the TodayTix digital storefront for five North American markets
- Collaborates with CRM lead to drive retention and reactivation efforts
- Developed and executeed a social media content strategy that promoted brand visibility and growth
- Created and scheduled up to 5 original social media posts per week across various platforms
- Analyzed social media metrics such as reach, engagement, and follower growth to make informed decisions
- Engaged daily with Show-Score.com members and social media followers to foster a sense of community and promote brand loyalty
- Organizes and compiles Playbill updates and edits
- Allocates and submits press tickets to the box office
- Proofreads press releases, Playbills, and other materials
- Wrote, edited, and proofread marketing materials such as emails and print advertisements
- Leveraged analytics and sets benchmarks to evaluate marketing success
- Coordinated content workflows and scheduling of digital marketing campaigns
- Collaborated in the development and implementation of the University's brand strategy
- Edited 1 weekly episode for the up-and-coming pop culture and theater podcast
- Coordinated with hosts to make necessary cuts
- Distributed daily reports
- Utilized Quickbooks for general bookkeeping and facilitating of performer payments
- Oversaw box office sales
- Maintained correspondence with patrons and answers general inquiries
- Managed 54 Below's voucher program as well as third party ticketing and reporting
- Utilized Mailchimp to create and distribute emails
- Maintained 54 Below’s social media channels to provide followers with accurate information about upcoming events on a daily basis
- Wrote, proofread, and distributed press releases
- Assisted with promotions and promotional events
- Researched ideas for promotions and partnerships
- Assisted students with developing stronger writing skills
- Lead workshops teaching students how to use various resources such as Wordpress and Audacity software
- Collaborated with other consultants in order to formulate new practices to improve the lab and ensure student satisfaction
- Wrote daily blog posts on content ranging from weddings, engagement sessions, styled shoots, and wedding inspiration
- Used Wordpress to style and publish pages for the magazine’s blog
- Communicated with brides and wedding professionals to ensure their events are being portrayed accurately online and in the print medium
Volunteer Experience
Rutgers Camden Honors College Alumni Association - Social Media Chair (May 2018-March 2020)- Designed promotional marketing materials such as flyers and social media graphics for events
- Aided in the planning of alumni events
Certifications
Hubspot- Social Media Marketing Certification, issued February 2022
- Social Marketing Certification, issued February 2022
- Hootsuite Platform Certification, issued February 2022