Research
Peloton
Peloton has quickly risen as one of the most influential names in fitness. This graduate level study analyzes the company's key components in order to develop a brand advertising strategy. Proposed tactics include a sponsored podcast, direct mail, and augmented reality/synthetic media posters. View full PDF
Think-A-Tron
This study explores how textual objects influence other forms of media. The two artifacts we studied were Hasbro’s 1960s toy The Think-a-tron and The Book of Knowledge: The Children’s Encyclopedia by Arthur Mee, on which the toy is based. The Think-a-tron was marketed as an educational game that allowed children to insert punch cards into a computer-like machine and receive answers to trivia questions. By using a comparative textual media approach to study these two objects, we were able to discover firsthand how toys and books are intertwined. View full PDF
Language Diary
By studying human languages we can develop a deeper understanding for how they function, how they are constructed, and the people who speak them. This liguistic study compares Swahili, one of the Bantu languages, to English in order to discover its structure. View full PDF